Tara Bernstein

Tara Bernstein is a pickleball athlete, content creator, event producer, and one of the most visible influencers in the pickleball world. Based in New York City, Bernstein has carved out a unique niche at the intersection of pickleball, fashion, and brand marketing. She runs TBCreative, her event production company, where she designs pickleball experiences with brand activations for companies like Ferrari and the New York Mets. In 2025, she became the first brand ambassador for made+ pickleball footwear. Bernstein has produced events for New York Fashion Week, including Jovani 40th anniversary show, and has been featured on E! News for her work donating pickleball equipment to girls in the Bronx. Often nicknamed Sporty Spice, she blends competitive play with community building, hosting clinics and mentoring women from diverse backgrounds. She is married to Hunter Fieri, son of celebrity chef Guy Fieri. Her social media presence has made her one of the most-searched pickleball personalities online, with the keyword tara bernstein generating over 4,000 monthly searches — more than many PPA Tour pros.